BY SOHA

BY SOHA did not begin with a desire to create a brand.

It began with something simpler…

To make something I could not find anywhere else.

I have always seen a bag as more than something that carries our belongings. It is part of a woman’s presence, her style, and the small details that say so much about her without speaking.

And that is where BY SOHA began.

It began with crochet, but over time I discovered that what I loved was not crochet by itself.

I loved the idea of taking a simple thread and transforming it into a piece with form, character, and value.

A piece made by hand, yet one that looks as though it was thoughtfully designed within the world of fashion.

With every design, I learned more about what I wanted BY SOHA to represent.

I realized that I did not want to make only a beautiful bag.

I wanted to create a recognizable piece.

A piece that, when seen, carries a certain taste, a certain point of view, and a certain name.

That is why a new chapter of BY SOHA began.

We reduced the number of designs and raised the standard of selection.

The goal was no longer to have the largest number of styles.

It was for every design to have a reason to exist.

For its details to be considered. Its lines to be clear. Its materials to be chosen with care. And its execution to deserve the time invested in it.

At BY SOHA, we believe luxury does not mean adding more.

Sometimes, luxury is knowing what to remove.

It is allowing a design to breathe.

It is choosing one distinctive detail instead of ten details competing for attention.

And it is creating a piece that does not rely only on fashion, but has a character that can endure.

Every bag bearing the BY SOHA name follows a journey that begins with an idea.

Then comes drawing, testing, refining, and countless details that may not be noticed at first glance.

But we notice them.

Because we believe the difference between an ordinary piece and an exceptional one is often found in the smallest things.

We do not create BY SOHA for everyone.

We create it for the woman who notices details.

The woman who is not always searching for what is most common.

Who enjoys carrying something different, in a refined way.

And who values handwork when it is accompanied by design and mastery.

BY SOHA is more than crochet bags.

It is a vision that began with a thread and grew with every design.

A vision for a Jordanian label that carries the soul of handcraft in a language that is more luxurious, more distinctive, and more confident.

We want BY SOHA to become a name that needs no long explanation.

For seeing the design to be enough…

And for you to know.

This is BY SOHA.